Big Idea
The camp is the entry point. The platform is the business.
Global Exposure is not a camp and not a tournament. It's a scalable, media-driven ecosystem that connects selected players, coaches, brands, and global audiences — starting with one 100% FREE application-based week in Pennsylvania.
Why Now
A real market shift, backed by hard numbers.
$62B
Global youth sports market, 2026
$2.5B+
U.S. college NIL market, 2025–26
135
International players on NBA rosters — a record, from 43 countries
Sources: Econ Market Research (2026), Opendorse/OC&C NIL reports (2025–26), NBA Communications (Oct 2025).
Market Opportunity
White space at the intersection.
TAM, SAM, and SOM describe the market from broadest to most realistic: TAM (Total Addressable Market) is the total demand if we captured 100% of the space, SAM (Serviceable Addressable Market) is the portion we can actually serve with our model and reach, and SOM (Serviceable Obtainable Market) is the realistic share we can win in the near term.
TAM — $62B
Total Addressable Market
Global youth sports market (2026), all sports, all formats.
SAM — ~$3B+
Serviceable Addressable Market
Basketball-specific exposure, showcase, scouting & NIL-adjacent spend across the U.S. and priority international markets.
SOM — $1M–5M
Serviceable Obtainable Market
Realistic 3-year share via sponsorship, media licensing, and multi-city expansion — not player fees.
No centralized global exposure platform currently owns this whitespace — a fragmented set of camps, circuits, and academies compete for pieces of it.
Platform Model
Every cycle funds the next city.
01
Event
The camp week: 150 selected athletes, 25 coaches, NCAA-caliber competition — 100% FREE for players, application required.
02
Content
Documentary + daily media produced on-site — owned footage, owned rights.
03
Audience
Families, recruiters, and fans engage across owned and partner channels.
04
Sponsors
Brand partners buy guaranteed content deliverables and measurable reach.
05
More Athletes
Revenue funds the next cohort — the next city — with zero player fees.
06
Multi-City Expansion
Each cycle compounds: more content → more reach → more sponsor value → more cities.
This is the content-to-brand-to-league playbook, applied to exposure basketball.
Revenue Engine
Free for players. Funded by sponsors and media.
Year 1 rests on three reconciled revenue lines: tiered sponsorship, media licensing, and merchandise & licensing. EBITDA margin is modeled to improve from ~18% in Year 1 to ~48% in Year 3 as fixed production and venue costs spread across more cities and athletes.
Investment Ask
$1.2M
One number. One instrument. Clear use of funds. Revenue participation or a strategic founding-partner position.
Request the Full DeckUse of Funds
- Event production & venue30%
- Media & documentary20%
- Operations & staffing20%
- Technology15%
- Reserve15%